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Sustainability

Our Sustainability Approach

Message

Expanding design’s power to move society forward,together with our stakeholders.

Guided by our mission to prove the power of design and our vision to move the world forward with design that moves people, Goodpatch seeks to solve social challenges of every kind through design.

To prove the power of design, we must grow our business and put that power to work throughout society. We will continue exploring the potential of design that moves people and confronting challenges through co-creation with partners and other stakeholders. Through design-led solutions, we aim to expand the circle of positive change and progress across society.

Four material themes

To address social challenges through design, Goodpatch has grouped the material issues we must confront into four themes.

Each theme is essential to long-term value creation and to realizing the society we envision. We will continue strengthening our initiatives in these areas.

How we identify material issues

  1. Identify and organize candidate issues

    Select potential material issues for Goodpatch with reference to guidelines including the SDG Compass, GRI, and SASB.

  2. Review from stakeholder perspectives

    Interview internal and external stakeholders about the selected candidate issues.

  3. Determine material issues

    Finalize the material issues following approval by the Sustainability Committee and Management Committee.

Design for Talent

We believe that the growth of people drives the growth of both our business and our organization. We therefore work to improve how we recruit and develop employees while expanding opportunities for them to thrive. Our mission to prove the power of design is inseparable from raising the value of designers in society. To advance that value, we are looking toward transforming longstanding industry practices such as excessive working hours and low compensation. By creating more environments where designers can demonstrate their value through co-creation with partners, we aim to increase the number of companies and organizations that prove the power of design and help build a society where designers can flourish.

Designer recruitment and career development

Goodpatch wants to remain a company where people grow. By understanding each employee’s Will—what they want to pursue—and matching it with the right opportunities, we seek both the company’s growth and each person’s self-realization. Through ReDesigner, our career support service dedicated to designers, we also provide career opportunities that enable more designers to contribute at companies that believe in the power of design.

Key initiatives

Initiatives within Goodpatch
  • Training programs that provide opportunities to acquire skills needed to create businesses
    • Language training, book purchase support, and certification subsidies
    • AI utilization training
  • Hands-on business co-creation opportunities through secondments to M&A and joint-venture partners
  • Regular HR interviews
  • Talent development meetings

Human resources data

FY2025FY2024FY2023
New hires (*1)314641
New graduate hires (*1)337
Mid-career hires (*1)284334
Design personnel (*2)792759675
  • *1. Hiring figures include Goodpatch and STUDIO DETAILS.
  • *2. Design personnel figures include Goodpatch Anywhere.

Initiatives through our services

FY2025FY2024FY2023
Cumulative ReDesigner candidates22,12315,4589,426
Cumulative ReDesigner for Student candidates44,52834,79126,149
Cumulative designers hired through ReDesigner349305261

Advancing DE&I

Play as a team is one of the core values that guides us toward our mission and vision. We believe a strong team depends on an environment that welcomes members with diverse perspectives without boundaries based on gender, nationality, religion, education, or other backgrounds. We also work to ensure that people with different backgrounds have equitable opportunities and can choose ways of working that fit changes in their lives.

Key initiatives

Initiatives within Goodpatch

Childcare leave utilization rate (*1)

FY2025FY2024FY2023
Men100%75%100%
Women100%100%100%
  • *1. Calculated under Article 71-6, Item 1 of the Ordinance for Enforcement of the Act on Childcare Leave, Caregiver Leave, and Other Measures for the Welfare of Workers Caring for Children or Other Family Members.
  • *2. Calculated under the Act on Promotion of Women’s Participation and Advancement in the Workplace.

Improving designers’ value and compensation

We seek to transform longstanding labor practices in the design industry, including excessive working hours and low compensation. By expanding environments where designers can demonstrate their value, we aim to build a society in which designers can pursue sustainable careers.

Employment data

FY2025FY2024FY2023
Average annual salary (*1)JPY 7.84MJPY 8.23MJPY 7.41M
  • *1. Average annual salary includes bonuses and non-standard wages.
FY2025FY2024FY2023
Salary increase rate for people changing jobs through ReDesigner121%121%112%

Design for Society

We aim to contribute to solving social challenges through design and to help realize a sustainable society. Environmental issues, declining birthrates, aging populations, and demographic change are difficult problems without obvious answers. We believe design offers an effective way to reach answers that logic alone cannot reveal. Across the Goodpatch Group, we operate with consideration for the environment and propose design-led solutions to partners, communities, and other stakeholders throughout society. We also believe that encouraging more designers to engage with social challenges is a responsibility of a design company that helps lead the industry. By strengthening the design community, we will propose a society where everyone can live comfortably and be themselves.

Contributing to a sustainable society

As people who share this planet, we recognize the importance of environmentally conscious action. We work toward a sustainable society by reducing resource use through measures such as paperless operations and by supporting digital transformation.

Key initiatives

Initiatives within Goodpatch
  • Encouraging remote work to reduce emissions associated with travel
  • Moving workflows to the cloud and minimizing paper use
Initiatives through our services
  • Supporting clients’ digital transformation through our Design Partnership business
  • Using the Strap online whiteboard to visualize and help solve clients’ business challenges
Introducing carbon offsets*

*Carbon offsetting is the practice of first making every effort to reduce unavoidable greenhouse gas emissions such as CO2 from daily life and economic activity, then compensating for remaining emissions by investing in greenhouse gas reduction activities equivalent to the amount emitted (Ministry of the Environment, Japan)

Greenhouse gas emissions (*1)

FY2025FY2024FY2023
Scope 1 (*2)0 kg-CO20 kg-CO20 kg-CO2
Scope 2 (*3) (*4)43,162 kg-CO241,266 kg-CO242,365 kg-CO2
  • *1. GHG stands for greenhouse gas.
  • *2. Direct CO2 emissions from gas use in offices.
  • *3. CO2 emissions from electricity used in offices, calculated on a location basis.
  • *4. CO2 emissions are offset through the purchase of J-Credits.

Empowering communities

Through co-creation powered by design, we aim to support the development of society and local communities and help realize a more livable world. We also view it as our responsibility to encourage more designers to take an interest in solving social challenges, and we will continue contributing to the growth of the design community.

Key initiatives

Initiatives within Goodpatch

Design for Partner

We want to build a society where business partners can transform their companies and continue creating innovation. We therefore place great importance on deep partnerships with Goodpatch stakeholders and expand our solutions to co-create progress in line with our vision to move the world forward with design that moves people.

Co-creating with business partners

Through customer-experience-led co-creation with business partners, we use the power of design to advance not only businesses and services but innovation throughout society.

Key initiatives

  • Building deep relationships with diverse business partners and advancing corporate transformation through our Design Partnership business

Indicators for co-creation with business partners

FY2025FY2024FY2023
Design investmentJPY 4,696MJPY 3,595MJPY 3,928M
Average client companies (*1)62.051.952.7
Average monthly revenue per client (*2)JPY 6,075KJPY 5,497KJPY 5,474K
  • *1. Average client companies is the average number of companies contracted for design projects with the Group and served in a given month during the period.
  • *2. Average monthly revenue per client is the average quarterly revenue divided by the number of client companies.

Designer recruitment support indicators for innovation across society

FY2025FY2024FY2023
Cumulative ReDesigner client companies893864764
Cumulative ReDesigner for Student client companies251172119

Creating and transforming customer value

The world’s leading services are valued not only for increasing company revenue but for delivering comfortable experiences to users. We believe that building services from the customer experience creates sustainable businesses and a society where people can live more comfortably.

Key initiatives

Initiatives within Goodpatch
  • Creating services that change what users value

Cumulative contracts for the Strap online whiteboard

FY2025FY2024FY2023
Cumulative Strap client companies543475346

Design with Governance

Under our vision to move the world forward with design that moves people, strengthening corporate governance is essential to meeting stakeholder expectations and increasing corporate value. Based on this belief, we are building internal systems that enable swift, rational decision-making and efficient execution while improving employee health and safety and pursuing stable, long-term shareholder value.

Corporate GovernanceCorporate GovernanceView Details

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