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Vision, Mission & Values

Vision, Mission & Values

Goodpatch faces people.

A diagram showing Vision and Mission supported by People, Values, and Culture

A Vision is the future we want to realize. A Mission is how we move toward that Vision today. To pursue it, people come together, guided by values that drive them. We believe culture is what brings those values to life. People are at the center of everything. That is why Goodpatch faces people and invests in their growth.

Vision, Mission

Vision

Push the world forward with design that moves people's hearts

Since the iPhone launched in 2007, our world has changed dramatically. Today, what's needed is the power to create products that go beyond function and logic and move people to feel, "This is the one." In every era, it has been design that stirs the heart that changes the world. As the leading experience design company, we will keep pushing the world forward with design that stirs the heart. This is our vision — and it always will be.

Mission

Prove the Power of Design

A vast gap still separates Japan from the rest of the world when it comes to creating work that moves the world forward. In Japan, design is often treated as surface decoration, and designers have few opportunities to contribute to the business itself. And designers themselves rarely broaden their scope to step into the business arena. As a result, investment in design and the standing of designers have struggled to rise. Design has the potential to change the world. To close the vast divide between design and business and bring the two together, we will prove the power of design.

Core Values

  1. Core Values 01

    Drive
    with Why

    To move people's hearts and move a business forward, we need a Why people can believe in. Why are we doing this work? What is its purpose? What beliefs drive us? Why does it matter? What is the story behind it? Go beyond responding to the immediate request or addressing the obvious problem. Uncover the value beneath the surface that no one has yet put into words. A strong Why drives you, your team, and the business forward.

  2. Core Values 02

    Go Beyond

    New value emerges when different disciplines come together. The boundaries we cross extend beyond roles and organizations. We also need to move beyond familiar ways of working and past successes, and stay ahead of the changes shaping our world. Be at the forefront of change. Keep growing by crossing boundaries, so you can make a greater impact through your work.

  3. Core Values 03

    Commit as
    One Team

    When professionals who each take ownership come together as one team, we can do work that makes an impact on the world. Our clients, our partners, and Goodpatch are all part of that team. When each of us takes responsibility for the team's success and treats its challenges as our own, we build relationships of trust and create value that no one else can replicate. Don't wait for someone else to act. Take the initiative and contribute. Great businesses are built by great teams.

  4. Core Values 04

    Craft the Wow

    To create work that makes people say "Wow," combine care for every detail with a sense of play. Today, anyone can quickly produce average work and logical answers. Aim to uncover what truly matters but others overlook. Approach it from an angle no one else has considered, and offer a third option that surprises and excites. Go beyond making things to create value that lasts. We move people when we go beyond what they expect or imagine.

  5. Core Values 05

    Design as
    Business

    To prove the power of design, we need to make a positive impact on business. Design at Goodpatch must do more than support businesses. It must lead their transformation. Go beyond delivering work to achieve business results and build assets that continue to create value. Through this work, we can raise the value of design in society.

  6. Core Values 06

    Lead with
    Humanity

    In an age when AI can provide rational answers, we need to be people others trust and feel connected to. Even amid uncertainty, when there is no single right answer, engage with others, exercise your own judgment, and move things forward. Keep taking action to make a seemingly irrational choice the right one. Have the courage to be open about your imperfections and failures. Cultivate the humanity and distinctive strengths that make people say, "I want to work with you, not anyone else."

Design that translates hidden value and unspoken aspirations into the future

To prove the power of design, we use design to transform companies. The design Goodpatch provides uncovers hidden value that has yet to be articulated and turns it into a future that moves people’s hearts. As the phrase “Design to Envision” suggests, we go beyond merely imagining what could be. Together with our clients, we lead the transformation of businesses and organizations to make their desired future a reality.

About Goodpatch

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Talk to us about anything—UI/UX design for services and products, brand building, AI adoption, new business development, or management and business strategy.

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