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Vision, Mission & Values

Vision, Mission & Values

Goodpatch faces people.

A diagram showing Vision and Mission supported by People, Values, and Culture

A Vision is the future we want to realize. A Mission is how we move toward that Vision today. To pursue it, people come together, guided by values that drive them. We believe culture is what brings those values to life. People are at the center of everything. That is why Goodpatch faces people and invests in their growth.

Vision, Mission

Vision

Push the world forward with design that moves people's hearts

Since the iPhone launched in 2007, our world has changed dramatically. Today, what's needed is the power to create products that go beyond function and logic and move people to feel, "This is the one." In every era, it has been design that stirs the heart that changes the world. As the leading experience design company, we will keep pushing the world forward with design that stirs the heart. This is our vision — and it always will be.

Mission

Prove the Power of Design

A vast gap still separates Japan from the rest of the world when it comes to creating work that moves the world forward. In Japan, design is often treated as surface decoration, and designers have few opportunities to contribute to the business itself. And designers themselves rarely broaden their scope to step into the business arena. As a result, investment in design and the standing of designers have struggled to rise. Design has the potential to change the world. To close the vast divide between design and business and bring the two together, we will prove the power of design.

Core Values

  1. Core Values 01

    Inspire
    With Why

    To move people's hearts, we need a Why they can believe in. Why are we doing the work in front of us? What is its purpose? Its conviction? Its meaning? Its story? The Why shifts with context, so keep asking, keep putting it into words, and share it with your team. When people truly believe in a Why, it draws them in and ignites real passion. The Why is what moves people.

  2. Core Values 02

    Go beyond

    New value emerges when different fields overlap rather than staying separate. Do not close yourself inside a department or discipline and narrow your world. Take on unfamiliar fields and roles, stay curious about other domains, and grow by continually going beyond boundaries—so that your work can make a greater impact.

  3. Core Values 03

    Play as a Team

    Great results come from organizations where each person is a highly capable professional and the teamwork is just as strong. When we accept one another, speak our minds without fearing friction, and trust and respect each other, the team grows stronger. Build the great team. Don't wait for someone else to build it. Be the one who builds it. Great teams makes Great products.

  4. Core Values 04

    Craft Details,
    Create Delight

    Goodpatch members should always create work that moves someone’s heart. Playfulness surprises people through freely imagined approaches. Craft pursues outstanding quality without compromise. Both create a Wow. Do not settle for meeting expectations; keep exceeding them. Delight lives beyond what people imagine.

  5. Core Values 05

    Good Design
    Equals
    Good Business

    To prove the power of design, that power must create a positive effect on business. Goodpatch design must contribute to the growth and continuity of a business. Close the distance between design and business and raise the value of design in society. Then we can prove the power of design.

Design that translates hidden value and unspoken aspirations into the future

To prove the power of design, we use design to transform companies. The design Goodpatch provides uncovers hidden value that has yet to be articulated and turns it into a future that moves people’s hearts. As the phrase “Design to Envision” suggests, we go beyond merely imagining what could be. Together with our clients, we lead the transformation of businesses and organizations to make their desired future a reality.

About Goodpatch

Get In touch!

Talk to us about anything—UI/UX design for services and products, brand building, AI adoption, new business development, or management and business strategy.

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