Conventional deliverables
UI, prototypes, research reports, and design systems
- Agentic UX
- Generative UI
- AI Consulting
- AI-Driven Team Design
- AI-Product Design
Turn AI into a force that drives business.
In an era when AI is woven into every experience,
companies need Agentic UX that enables AI agents to act autonomously
in order to realize AI’s full value.
From AI-native experiences and operating systems
to brands that give people a reason to choose you in the age of AI,
we deliver the force that drives business forward.
Agentic UX
Turn AI into a force
that drives business.
Introducing AI is not the goal.
We design experiences and systems in which AI naturally supports
human judgment and business growth.
Every solution is designed
with this single point as its north star.
How We Practice Agentic Management
As practitioners of AI-driven management
As practitioners of Agentic Management,
we are advancing organization design and management built around AI.
Diagnosis
AI diagnosis is where everything begins
Where should AI be used? Goodpatch’s work begins by identifying the answer. By gathering firsthand information and framing the challenge accurately, we propose the most effective way to support you.
- 01
Structure the business challenge
Break down management, frontline, and customer challenges, and identify where AI can help.
- 02
Identify the target layer
Determine what to change across product, workflow, and organization.
- 03
Connect to the solution
Choose the right intervention, and bridge to the three solutions.
Three Solutions
Three ways to act, chosen by target
We propose the right solution for the area identified through diagnosis.
Across products, operations, and organizations,
we leave behind systems that enable people to keep using AI.
- 01
Client products
Agentic UX
Product experience design
We provide broad support, from developing new AI products and implementing agentic experiences in existing services and products to building AI-driven development environments.
TeamPrompt LibraryDS × LLM - 02
Client business systems and workflows
Harness Design
Building AI design environments
We turn the character and decision criteria that AI alone can easily lose into a repeatable design harness. By elevating judgment and knowledge that tend to remain with individuals into an environment the entire organization can reproduce, we work alongside clients through implementation in their operations.
TeamFDEEngineerUX Designer - 03
Client organizations
AI-Driven Transformation
Discover → Build → Embed
Our goal is to enable clients to continue AI-driven development on their own after our engagement ends, so we work alongside them with in-house ownership in mind. We support each stage, from establishing the development environment and running proofs of concept to deciding when to move into production, leaving the organization with a foundation for self-sustaining progress.
TeamUX DesignerStrategistFDE
Solutions We Provide
Outcomes
Outcome assets we leave with clients
In an era when creating with AI becomes commoditized, company-specific context—what questions to ask, what to value, and how to operate—becomes the hardest competitive advantage to imitate. Goodpatch is committed to translating that context into business impact and strengthening each client’s ability to move forward independently.
Surface
Surface
Organizational capability
Organizational Capability
Problem Framing
Question-design assets
A system of prompts, evaluation criteria, and decision principles that helps AI address business challenges.
Taste as Infrastructure
Taste as infrastructure
Turning brand tone and decision criteria into explicit knowledge that AI can reproduce.
AI Native Workflow
AI-native work design
New workflows and organizational forms with human and AI roles built in.
Coherence System
Governance for coherence
Quality guardrails plus systems for evaluating, monitoring, and updating AI output.
Business economic value
Economic Outcome
Productivity Reengineering
Structural productivity change
Do the same work in half the time, or double output with the same team.
Improve cost structure and gross margin; turn labor cost into investment capacity
New Value Creation
Create new value
Customer experiences and personalization that can only be made with AI.
New revenue sources; differentiation competitors cannot follow
Core
Core
Organizational self-sufficiency
AI-native ways of thinking, deciding, and making become embedded inside the client organization.
New revenue sources; differentiation competitors cannot follow
Lead with Humanity
The essential qualities designers need in the age of AI
Even in an age when AI generates design, some things remain. Goodpatch provides more than assets and systems. We continue refining and delivering the distinct value that only designers can bring.
Aesthetic
judgment The ability to choose what is most meaningful and emotionally resonant from the countless options AI produces.
Value
perception The ability to see essential value that society or customers have not yet articulated, frame the question, and translate it into the future.
Drive
The momentum to involve diverse people and keep moving forward through ambiguity and uncertainty.
Narrative
craft that builds empathy The ability to draw out emotions and unspoken feelings and shape them into a story that creates empathy.
Guarding
the irrational Guarding theirrational The ability to protect space and play that efficiency and logic cannot measure, creating richness and innovation.
Humanity Loop
Five phases reworked by Goodpatch for AI × Design. From exploration to adoption, we implement a loop in the business where people and AI learn from one another.
- 01
Envision
Design the agent-experience concept and north-star measures, then align stakeholders.
- 02
Prototype
Prototype generative UI and agent behavior in short loops alongside human-in-the-loop evaluation.
- 03
Integrate
Connect the design system and inference pipeline, building the foundation for operation and evaluation.
- 04
Evolve
Embed a continuous loop that improves prompts, UI, and models using real usage data.
- 05
Discover
Identify the problem AI should solve and articulate the assumptions for a proof of concept from business context and user observation.
Featured Work
Implementation stories with clients placing AI at the heart of their businesses, across industries and company sizes. Explore the depth of the challenges and the tangible outcomes.
Gp-AX Studio
A dedicated AI organization connecting design and AI
We launched Gp-AX Studio (Goodpatch AI Experience Studio) to strengthen the group's business foundation in the design × AI domain. Working as one across management, product, and research, we support clients' AI businesses from launch through operation.
Goodpatch Executive Officer
Katsuhisa Ishii
Drawing on his experience supporting numerous clients as an iOS developer and UI designer, he leads the development of AI-first design processes, advances AI capabilities across the company, and creates new solutions. He serves as an Executive Officer with primary responsibility for design.
Goodpatch Business Lead
Satoshi Otake
He leads Strap, Goodpatch’s in-house AI product. He helps client companies visualize their operations and advance DX and AX (AI Transformation).
Goodpatch Product Manager
Bei Le
A product manager of AI products since the machine-learning era, he joined Goodpatch after working on an AI-powered smart EHR project at Alibaba Health. He develops AI products that improve productivity while driving AX across the company.
Corporate IT
Yuta Kunihiro
Working at the core of Goodpatch’s company-wide information systems, he drives AX through initiatives such as AI tool adoption and business process improvement while strengthening the company’s IT foundation.
Get In touch!
Talk to us about anything—UI/UX design for services and products, brand building, AI adoption, new business development, or management and business strategy.