Press kitPress kit

Guidelines

1. 

   Where our logo comes from

   Our name comes from Dogpatch Labs, the San Francisco coworking space where our founder, Naofumi Tsuchiya, had a formative experience—and where Instagram was founded. The word “patch” can mean to connect or join things together. Goodpatch expresses our role in connecting two different things for good, whether people and technology or Japan and the world.

   Choosing the right logo

   The logotype and symbol may each be used to suit the context, but they must not be combined. Use the logotype when it is important for the company name to be immediately recognizable.

2. 

   Brand color

   The Goodpatch brand color is the vivid blue of the San Francisco sky. When Naofumi Tsuchiya moved to San Francisco with a new resolve, the beautiful color of the sky he looked up at left a lasting impression.

3. San Francisco Blue

   RGB: 9 111 202

   Hex: #096FCA

   PANTONE 285 C

   CMYK: 85 56 0 0

   Light Blue

   RGB: 118 183 237

   Hex: #76B7ED

   PANTONE 284 C

   CMYK: 48 18 0 0

   Midnight Gray

   RGB: 58 62 64

   Hex: #3A3E40

   PANTONE 432 C

   CMYK: 0 0 0 90

   Light Gray

   RGB: 150 160 166

   Hex: #96A0A6

   PANTONE 7543 C

   CMYK: 0 0 0 45

   Sunset Pink

   RGB: 255 118 105

   Hex: #FF7669

   PANTONE 2030 C

   CMYK: 0 68 52 0

   Light Pink

   RGB: 255 171 163

   Hex: #FFABA3

   PANTONE 3572 C

   CMYK: 0 40 26 0

   White

   RGB: 255 255 255

   Hex: #FFFFFF

   CMYK: 0 0 0 0

   Using the colors

   San Francisco Blue: backgrounds and text; Midnight Gray: text; Sunset Pink: accents; White: backgrounds and text. Choose combinations that let San Francisco Blue stand out most clearly. The light colors play a supporting role in shapes and other graphic elements.

4. 

   Everyday name

   Use either “Goodpatch” in the Latin alphabet or “グッドパッチ” in Japanese katakana. Do not add a space between “Good” and “patch,” and do not capitalize the p as in “GoodPatch.”

5. 

   Official company name

   When writing the official company name, use either “株式会社グッドパッチ” or the English form “Goodpatch Inc.”