The value of design in the digital field has drastically changed in recent years.
Large traditional firms acquire up and coming design firms, companies invest in design teams and resources, user experience is placed at managerial level importance, and so on. Such is the trend across the world—and Japan too, is taking its early steps in delivering the positive and limitless impact design can have in any field.
The age of products competing through only functions and specs is long gone. As we enter the age in which the experience, insight, and emotions of a product wins over hard logic, the power of design grows more and more.My wish for Goodpatch, representing Japan as a leading design company, is to deliver designs that bring forth new value to the world.